As a nation, we spend over $5 trillion a year to feed our bodies. That’s the value of food sold each year in the United States through retail and food service including nearly 38,000 supermarkets, an estimated 150,000 convenience stores, and over one million restaurants. The U.S. food industry is immense, touching every person in the nation every day.
We then spend trillions more each year taking care of ourselves. The U.S. healthcare industry is massive, projected to be over $5 trillion a year by 2025 and representing an estimated 20% of the country’s GDP.
So we have two titanic industries that touch each consumer… and yet food and healthcare are largely disconnected. Plus, with 40,000+ unique products in a typical grocery store, the choices are overwhelming to the average consumer trying to shop for foods to appease any number of nutrition-sensitive health conditions.
At ScriptSave, our vision of personalized wellness aligns managed care organizations, healthcare providers, employers, food manufacturers and retailers to improve and maintain the wellness of each individual. The power of the personalized wellness vision lies in the economic benefits provided to each member of this ecosystem.
The personalized wellness food-health supply chain begins with the individual consumer, an understanding of his or her health condition, and food products beneficial to that condition. As the source of food, retailers become, in a sense, an extension of personalized healthcare, and a trusted partner in wellness for each individual. What better loyalty for a retailer than helping customers live healthier lives?
Public Health Implications
The implications from a public health perspective are enormous. 70% of Americans are on at least one prescription drug and 60% of the U.S. population is dealing with at least one chronic health condition. Our aim is to evaluate food products based on their nutritional attributes and provide insight to possible grocery alternatives that are more favorably aligned with each shopper’s personal health and wellness goals. Our vision is no less ambitious than to improve health outcomes for millions of individuals.
ScriptSave is mobilizing key participants to realize the Personalized Wellness vision. Purchase validation of beneficial products creates a powerful feedback loop:
- Improves future recommendations
- Powers performance-based incentives provided by managed care organizations
- Helps providers drive improved outcomes
- Provides brand manufacturers powerful insight to shopper needs
The Rise of Artificial Intelligence
It is only recently that artificial intelligence data and technologies are available to personalize, at a product level, food recommendations that are beneficial to each individual. Deconstructing nutrition information to countless data attributes enables powerful linkage between health conditions and the hundreds of thousands of food products available across the United States. What makes it all work is the ability to convey personalized food guidance to the individual via the smartphone in their hand while in the store aisle.
“Food is the area consumers really want to deal with the most,” states Jane Sarasohn-Kahn, health economist for Think Health. “Nobody really wants to take medicine. People would rather project-manage health through food as prescription.” A recent meeting with a physician group highlighted the shortcomings of efforts to date as doctors explained patients forget nearly everything within 24 hours of leaving the office.
Perhaps what is most powerful about the personalized wellness vision is that everyone across the food-healthcare supply chain benefits from improved health outcomes and quality of life for the individual. Retailers gain stronger customer relationships as they come to be viewed as true partners in wellness, and consumer goods brand manufacturers have a path to redemption from the processed foods abyss.
For more than two decades, ScriptSave has been closing the gaps in healthcare and prescription coverage with innovative savings programs for the uninsured, under-insured, and insured. Headquartered in Tucson, ScriptSave solutions, analytics, and unique expertise save consumers money and increase medication adherence, while attracting and retaining loyal, profitable customers, members, and patients for our clients. ScriptSave is a member of the MedImpact, Inc. family of companies. For more information on ScriptSave WellRx – Personalized Wellness, go to www.wellrxplus.com. Follow us: @SSWellRx (Twitter), ScriptSave WellRx (Facebook).
This blog post has been excerpted from the ScriptSave WellRx Personalized Wellness Whitepaper. You can read the full whitepaper content at Winsight Media: